Skip to main content

【Beverage News】Talking Rain updates recipe for its Sparkling Ice beverage range

Image
By：
Talking Rain Beverage Company has introduced a new formula for its Sparkling Ice beverage brand, featuring naturally sourced colours and flavours, alongside an updated logo and packaging design.
Over the course of two years, the Sparkling Ice team conducted marketing research and sensory testing with over 8,000 consumers, leading to the updated recipe for the carbonated beverage range.
The drinks are made with no sugar and combine sparkling water, real fruit flavor, vitamins and antioxidants. A total of 16 flavours are available: black raspberry, orange mango, pink grapefruit, kiwi strawberry, coconut pineapple, pomegranate blueberry, peach nectarine, lemon lime, crisp apple, classic lemonade, strawberry lemonade, cherry limeade, strawberry watermelon, black cherry, grape raspberry, and ginger lime.
As a result of consumer feedback, the brand also developed a more modern and unified look. This new design and updated logo is featured on each bottle and multipack, in a move to offer a stronger visual impact.
“Our commitment to our fans has been evident since we launched 26 years ago, and it continues today as we announce the new changes to Sparkling Ice,” said Chris Hall, CEO of Talking Rain Beverage Company.
“The new and improved Sparkling Ice look and formula has been two years in the making to ensure we are exceeding fans’ expectations while maintaining our bold flavour and appearance, without compromising on taste.”
He added: “At Talking Rain, we are committed to developing brands that consumers embrace, trust, and enjoy. Our fans told us it was time for a change and we heard them, and we’re proud to offer an updated look while maintaining our brand personality.”
Sarah Gustat, vice president of marketing at Talking Rain, said: “This launch speaks to those consumers who love the taste of our products, now with the addition of naturally sourced colours and flavours. We’re confident in our new and improved look and believe both the launch and our corresponding integrated campaign will be yet another milestone for the brand.”
In conjunction with the campaign, Sparkling Ice launched a new “Sparkling IceMaker” voice skill with Google Assistant and Amazon Alexa to provide consumers with Sparkling Ice cocktail and mocktail recipes, it says. Consumers can engage with Amazon Alexa or Google Assistant by sharing which Sparkling Ice flavor and spirit they currently have on hand to access a variety of different recipes on behalf of the brand.
Sparkling Ice’s new formula is now available in retail locations across the US.
News from: Hot Filling website http://www.hot-filling.com/
Advertisement

标签：

Comments

Post a Comment

Popular posts from this blog

【Beverage News】Pickle Juice Company creates new spot within sports drinks market for endurance athletes

By：
The Pickle Juice Company is aiming to open a new category within the sports drinks segment with its proprietary Pickle Juice Formula that it says relieves muscle cramping. Founded in 2001, the Pickle Juice Company has developed a line of products all with the same goal: relieving muscle cramps quickly so consumers can return to their activity faster. One important thing to note is that the name Pickle Juice is more anecdotal and Keuppens stresses that the liquid in each of the company's products has no pickle-derived ingredient. “We call it Pickle Juice because it's a familiar flavor,”​ vice president of global sales and marketing Filip Keuppens told BeverageDaily. “It's a familiar flavor, a lot of people have heard anecdotal stories pertaining to pickle brine​. It's a clean ingredient statement, it's a very functional product that doesn't buy into any hype.”​ Pickle Juice has approximately 10 times the amount of electrolytes than some other spo...
1 comment
Read more

【Beverage News】Kikkoman to launch Tonyu-inryo soy milk yogurt drink developed with NIZO

By：
Kikkoman Corporation of Japan and NIZO of the Netherlands have collaborated on R&D to create a new soy milk yogurt drink to be launched in Japan in August 2017. Kikkoman, the world’s top selling soy sauce, has experience working with soy ingredients and soy fermentation, while NIZO’s expertise includes lactic acid bacteria technologies. The Japanese company wanted to create the new product, but needed a lactic acid strain capable of fermenting soy bean and providing a specific taste. NIZO was identified as a partner who could provide dairy-derived strains with natural selection techniques to select strains that grow well on soy beans without adversely affecting taste. Patent applied for The R&D collaboration resulted in Kikkoman's current application for an international patent. The two companies have concluded an exclusive licensing agreement for the NIZO-derived strains used in the fermentation. Kikkoman told DairyReporter the product is called "Kikkoma...
Post a Comment
Read more

【Beverage News】Clearly Drinks releases Upstream line of flavoured sparkling water

By：
Boasting zero sugar, natural flavourings and three calories per can, Upstream aims to provide a healthier alternative to sugary carbonated drinks and fruit smoothies. Three flavours have been released – grapefruit and bergamot, lime and pomegranate, and cucumber and mint – all of which contain no preservatives, added sugar or artificial colours. Clearly Drinks said that with the introduction of the UK’s sugar tax last year, Upstream is positioned in the emerging subcategory of zero-sugar premium flavoured waters. The name and design of Upstream aim to embody the brand’s promise that the drink will offer a moment to refresh, step back and appreciate the positive things in life. Ed Woolner from Upstream said: “We wanted to create a zero-sugar, low-calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment. “There are so many health-conscious consumers out there on the search for something different, presenting an opportunity for ret...
Post a Comment
Read more