Beverage News

Pernod Ricard has agreed to acquire Italian premium gin brand Malfy from Biggar & Leith for an undisclosed figure, further expanding its spirits portfolio. Based in the Italian region of Moncalieri, Malfy produces a range of premium gins which are sold in Italy and other international markets including the US, UK and Germany. The brand currently sells four different gins: Originale, Con Limone, Con Arancia and Gin Rosa, all of which are produced using locally-sourced ingredients such as Italian juniper, coastal-grown Italian lemons, Sicilian blood oranges and pink grapefruits. Pernod Ricard says that the acquisition significantly boosts its presence in the “fast-growing” premium and flavoured gin segment, complementing its acquisitions of the Ungava gin brand in 2018 and its partnership with Monkey 47 Gin in 2016. The company’s Irish Distillers brand also recently released the new Method and Madness Gin in Ireland and in global travel retail outlets, with the brand claimi...

Holla Spirits has launched eco-friendly packaging to deliver Holla vodka directly to consumers across Pennsylvania, US. The packaging is available for original Holla vodka and select naturally infused varieties in the recyclable Boozin’ Bags in 750ml and 1.75L. Lifestyle themes. To celebrate the launch the company has released two more infusions including: Lemon’s End and Thirsty, Orange Ya?. The Boozin’ Bags will also be available in a variety of holiday and lifestyle themes. “Next generation consumers expect socially responsible options from brands, and they expect those options to be available for delivery right to their door,​” said Patrick Shorb, president, Holla Spirits. “The packaging is made from mixed plastics. ​They are recyclable under Code 7, which is for mixed plastics, wherever mixed plastics recycling is accepted.​” He added, another advantage which benefits the brand is PLCB (Pennsylvania Liquor Control Board) is now allowing Pennsylvania limited...

Talking Rain Beverage Company has introduced a new formula for its Sparkling Ice beverage brand, featuring naturally sourced colours and flavours, alongside an updated logo and packaging design. Over the course of two years, the Sparkling Ice team conducted marketing research and sensory testing with over 8,000 consumers, leading to the updated recipe for the carbonated beverage range. The drinks are made with no sugar and combine sparkling water, real fruit flavor, vitamins and antioxidants. A total of 16 flavours are available: black raspberry, orange mango, pink grapefruit, kiwi strawberry, coconut pineapple, pomegranate blueberry, peach nectarine, lemon lime, crisp apple, classic lemonade, strawberry lemonade, cherry limeade, strawberry watermelon, black cherry, grape raspberry, and ginger lime. As a result of consumer feedback, the brand also developed a more modern and unified look. This new design and updated logo is featured on each bottle and multipack, in a ...