Talking Rain Beverage Company has introduced a new formula for its Sparkling Ice beverage brand, featuring naturally sourced colours and flavours, alongside an updated logo and packaging design. Over the course of two years, the Sparkling Ice team conducted marketing research and sensory testing with over 8,000 consumers, leading to the updated recipe for the carbonated beverage range. The drinks are made with no sugar and combine sparkling water, real fruit flavor, vitamins and antioxidants. A total of 16 flavours are available: black raspberry, orange mango, pink grapefruit, kiwi strawberry, coconut pineapple, pomegranate blueberry, peach nectarine, lemon lime, crisp apple, classic lemonade, strawberry lemonade, cherry limeade, strawberry watermelon, black cherry, grape raspberry, and ginger lime. As a result of consumer feedback, the brand also developed a more modern and unified look. This new design and updated logo is featured on each bottle and multipack, in a ...
Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on beverage news and trends. E-mail: market@beverage-industry.com