The Pickle Juice Company is aiming to open a new category within the sports drinks segment with its proprietary Pickle Juice Formula that it says relieves muscle cramping. Founded in 2001, the Pickle Juice Company has developed a line of products all with the same goal: relieving muscle cramps quickly so consumers can return to their activity faster. One important thing to note is that the name Pickle Juice is more anecdotal and Keuppens stresses that the liquid in each of the company's products has no pickle-derived ingredient. “We call it Pickle Juice because it's a familiar flavor,” vice president of global sales and marketing Filip Keuppens told BeverageDaily. “It's a familiar flavor, a lot of people have heard anecdotal stories pertaining to pickle brine. It's a clean ingredient statement, it's a very functional product that doesn't buy into any hype.” Pickle Juice has approximately 10 times the amount of electrolytes than some other spo...
Bom Bom Brands has launched Fully Baked, the world's first alcoholic drink made using a hemp dairy alternative, to expand its line of premium adult beverages. Husband and wife duo Eva Maria Janerus and Kevin Mowers started their own brand of alcoholic beverages in 2016 after Mowers developed a new rum drink with chocolate, coffee and coconut flavors while the two were dating. Janerus described it as “a play on a Mounds bar” and she liked it so much that Mowers found himself making it over and over again for get-togethers with their friends. This led to the launch of Bom Bom Brands with their inaugural drink , Coco Mochanut (gluten-free). In 2017 they debuted their second flavor, Nilli Vanilli (gluten-free and vegan), and have rounded out the trio with Fully Baked (gluten-free, vegan and nut-free) in June 2018. Smoking the competition Their latest drink is “a creamy and delicious blend of chocolate chip cookie and brownie flavors” with Caribbean rum and hemp dairy be...