Beverage News

Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world's healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’. The company was founded by advertising exec and former liquor entrepreneur Mike Cessario, a heavy metal bartender Pat Cook, manufacturing expert JR Riggins, and the creator of a famous adult cartoon about a lovable demonic dog Will Carsola. The Liquid Death water brand launches in the US today. On sale now It has also partnered with California incubator and investment firm Science Inc, which 'nurtures the next generation of future brands'. Mike Cessario, co-founder/CEO, Liquid Death, said it is using aluminum cans to package the water because it doesn't want to use plastic water bottles. “Aluminum cans are far and away the most sustainable beverage container by virtually every measure​,” he said. “We wanted to m...

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world. Zenith Global predicted that 2018 would be the year of bottled water ​, and that it would officially overtake every other mass market beverage category after years of growth. Bottled water consumption rose 92% between 2007 and 2017, while all soft drinks combined rose just 24% in the same time frame. Bottled water 's growing popularity can be attributed in part to the global consumer interest in improved health and wellness: with plain water being free from added flavors, sweeteners or calories. Bottled water also ensures drinking safety and quality for those with limited access to clean tap water. More than 14 billion gallons of bottled water were sold in the US in 2018, making it the most successful beverage in terms of bo...

The Alkaline Water Company – makers of pink Himalayan rock salt brand Alkaline88 – is gearing up to launch a new hemp infused drink this year, using new technology. The Alkaline Water Company produces Alkaline88, a US alkaline water brand with a pH of 8.8. It's infused with minerals and electrolytes from pink Himalayan rock salt and is now using its original base as a springboard for further launches. The brand says new technology will improve bioavailability of hemp. Product development With the growth in popularity of alkaline water, brands are looking for ways to stand out in a crowded market. A88 manufactures Alkaline88 and secured a trademark in 2013, allowing it to be the only US brand with ‘alkaline’ in its name. The drink contains just purified water and pink Himalayan rock salt, and the original formula is the base for other product development. First up was a line of fruit-infused flavors in both sparkling and flat options. After working on development for 18...