Beverage News

Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world's healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’. The company was founded by advertising exec and former liquor entrepreneur Mike Cessario, a heavy metal bartender Pat Cook, manufacturing expert JR Riggins, and the creator of a famous adult cartoon about a lovable demonic dog Will Carsola. The Liquid Death water brand launches in the US today. On sale now It has also partnered with California incubator and investment firm Science Inc, which 'nurtures the next generation of future brands'. Mike Cessario, co-founder/CEO, Liquid Death, said it is using aluminum cans to package the water because it doesn't want to use plastic water bottles. “Aluminum cans are far and away the most sustainable beverage container by virtually every measure​,” he said. “We wanted to m...

Japanese beverage firm Kirin has announced the plan of using 50% recycled plastic in PET materials for its domestic businesses by 2027. The firm is aiming to cut plastic waste by promoting the recycling of PET bottles ; eliminating single-use plastic and replacing it with other materials; andimproving the sustainability of PET bottles . To promote recycling, the firm will work with national, local government, and industry organisations to create an efficient collection and reuse system for high-quality used PET bottles . “​We​ do not believe that Kirin alone can achieve the goal. We believe that it is necessary for all stakeholders, including peer companies in the same industry, distributors, plastic recyclers, and even the administration to be united in building a system to achieve the goal,” ​company spokesman Toshiaki Hyoudou told FoodNavigator-Asia​. Elaborating on the collaboration between different players, he said that the National Food Drink Federation had agreed to m...

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world. Zenith Global predicted that 2018 would be the year of bottled water ​, and that it would officially overtake every other mass market beverage category after years of growth. Bottled water consumption rose 92% between 2007 and 2017, while all soft drinks combined rose just 24% in the same time frame. Bottled water 's growing popularity can be attributed in part to the global consumer interest in improved health and wellness: with plain water being free from added flavors, sweeteners or calories. Bottled water also ensures drinking safety and quality for those with limited access to clean tap water. More than 14 billion gallons of bottled water were sold in the US in 2018, making it the most successful beverage in terms of bo...