SHS Group has expanded its Shloer brand of adult soft drinks with two new ranges – the first beverages under the brand not to have grape juice as their primary base. Shloer Spritzed is a sparkling soft drink developed as an alternative to gin and tonic as well as aperitifs. Available in three variants – bitter orange, grapefruit and mint, and bitter lemon and lime – the range is packaged in 700ml glass bottles with a recommended retail price (RRP) of £2.49. Meanwhile, Shloer Pressed draws inspiration from flavoured ciders and is available in three variants – strawberry and lime, rhubarb and apple, and mixed berries – in 330ml cans (RRP £1) and 4 x 330ml multipacks (RRP £3.50). The beverages join Shloer Original, billed as an alternative to table wine, and Shloer Bubbly, which provides a non-alcoholic option to sparkling wine. The Shloer brand is targeted at women aged between 28 and 49. SHS Group, which also owns the Bottlegreen and WKD brands, said that trends for alco...
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