The Alkaline Water Company – makers of pink Himalayan rock salt brand Alkaline88 – is gearing up to launch a new hemp infused drink this year, using new technology. The Alkaline Water Company produces Alkaline88, a US alkaline water brand with a pH of 8.8. It's infused with minerals and electrolytes from pink Himalayan rock salt and is now using its original base as a springboard for further launches. The brand says new technology will improve bioavailability of hemp. Product development With the growth in popularity of alkaline water, brands are looking for ways to stand out in a crowded market. A88 manufactures Alkaline88 and secured a trademark in 2013, allowing it to be the only US brand with ‘alkaline’ in its name. The drink contains just purified water and pink Himalayan rock salt, and the original formula is the base for other product development. First up was a line of fruit-infused flavors in both sparkling and flat options. After working on development for 18...
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